will be the third annual event dedicated to the High Frequency Trading universe that is currently entering an exciting new phase of development: the robotic markets. Algorithms are becoming larger, faster, more intelligent, more self-adaptive and geographically distributed, embracing all asset classes and jurisdictions and managing alpha from end-to-end. We see the rise of new emerging markets with new market participants with different perspectives, expectations and notions of value. How will these developments shape the trading landscape, its integrity and quality over the next few years? In order to stay competitive, firms have to analyze, optimize, and continuously change their systems to sustain the ongoing technology arms race of super smart algorithms that are more complex and diverse than ever before. We will review how increasing numbers of firms are entering this space competing for a slice of the profits and will try to answer the questions on where and how to look for the new opportunities to sustain alpha creation. We’ll look at the next generation hardware components for super fast infrastructure, the latest solutions for managing latency, effective deployment of co-location strategies and ways of coping with news and big data in today’s markets. We will further examine the evolving roles of brokers, market makers, and traders, and how they affect our models of risk and profitability. Last but not least, we will explore how HFT firms can adapt to the latest regulatory proposals such as the Financial Transaction Tax or continuous market making, since they could radically affect the business. For everybody involved in High Frequency Trading and its supply chain, if you want to be up to date with the latest developments and meet your colleagues and other industry peers HIFREQ TRADE 2012 is the one event you won’t want to miss.