888 Sells Latvian Operations in €28.3 Million Deal

Paf acquires William Hill and Mr Green's Latvian operations

888 Sells Latvian Operations in €28.3 Million Deal - Monday, May 22nd, 2023 9:10

888 business news
888 Sells Latvian Operations in €28.3 Million Deal 888 Sells Latvian Operations in €28.3 Million Deal, the deal is expected to go through in the coming weeks with Paf taking full control of William Hill and Mr Green operations in Latvia through the WilliamHill.lv and MrGreen.lv domains. According to reports, both businesses have a combined 10% market share in the country and generated net revenue of €10.47 million (£9.1 million) and EBITDA of €2.8 million (£2.5 million) in 2022.

888 Sells Latvian Operations in €28.3 Million Deal 888 Sells Latvian Operations in €28.3 Million Deal

“We continually review our asset base to ensure that we are only holding assets that both contribute to our long-term strategy and will maximise value for our shareholders. As a business, our relatively limited exposure in the Baltic region means that the region is not one of our core or growth markets where we prioritise our investments.”

Janis Tregers, co-founder and head of Latvia board, said:

“We launched in 2012 as 11.lv, and in 10 years, have built a market-leading position in Latvia. In 2018, we sold 75% of the business to Mr Green at an enterprise value of €3.7 million, and this transaction to sell the entire business for a valuation of up to €28 million reflects the hard work of our team across the business resulting in significant value creation.”

Christer Fahlstedt, CEO of Paf, said:

888 Sells Latvian Operations in €28.3 Million Deal 888 Sells Latvian Operations in €28.3 Million Deal
Thomas Nielsen

Gambling industry journalist with a background in online poker and trading. Covering the regulated U.S Sports industry and the exciting world of online poker.