Online gambling provider BetDeluxe has been fined AU$50,172 (€32,164) by the Australian Communications and Media Authority (ACMA) following complaints that it had sent out SMS offers that failed to comply with the regulator’s unsubscribing rules.
ACMA Fines BetDeluxe for Breaching Rules on Gambling Spam, sole trader Noah Rose, trading as BetDeluxe, sent over 104,000 SMS offers that did not feature an unsubscribe function. There were also 820,000 messages that did not include the sender’s contact details. ACMA Fines BetDeluxe for Breaching Rules on Gambling SpamACMA Chair Nerida O’Loughlin said of the infringements:
ACMA Fines BetDeluxe for Breaching Rules on Gambling Spam“We received complaints from a significant number of people, with many expressing their frustration about receiving promotions for gambling. Any spam can be annoying, but when gambling is involved the risk of financial and emotional harm can be pronounced, so it’s important that wagering operators take compliance very seriously.”
Ms O’Loughlin added:
ACMA Fines BetDeluxe for Breaching Rules on Gambling SpamThis is the second time in a year that the ACMA has taken action against an online wagering provider for spam violations. In February 2022, Sportsbet faced an ACMA investigation that resulted in the company paying AU$3.7 million (€2.3 million) in penalties and customer refunds.
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.