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ACMA Fines Seven For Broadcasting Gambling Ad During Restricted Hours

Ad aired during morning live stream of NFL game

by - Friday, November 3rd, 2023 3:38
ACMA Fines

The Australian Communications and Media Authority (ACMA) has warned and fined broadcaster Seven for breaching online gambling advertising rules.

ACMA Fines Seven For Broadcasting Gambling Ad During Restricted Hours

The ad followed a similar breach in October 2022 which the broadcaster had been warned in relation to.

As a result of the repeated breach, the ACMA issued the maximum financial penalty possible for this type of breach – AU$13,320 ($8,663/€8,074).

ACMA Chair Nerida O’Loughlin said of the breach:

ACMA Fines Seven For Broadcasting Gambling Ad During Restricted Hours

The ACMA recently revealed that ads for online gambling made up over 64% of all advertising spend in Australia. The data showed that there are over 1 million gambling ads on free-to-air TV each year.

According to the latest Global Gambling Statistics, Australians have the highest gambling losses per person in the world. Each year the average gambler loses approximately AU$1870 ($1200/€1118).

Natasha Lyndon

Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.