Australian gambling company and pokie machine specialist Aristocrat Leisure has revealed during its half-year briefing that it will launch an online casino product by the end of 2022.
Company to supply online casino product to US clients for launch in three states
The bid for Playtech was killed off by a group of Playtech shareholders that refused to approve the $4 billion (€3.19 billion) deal. Following the collapse of the deal, Aristocrat decided to develop its own ‘real money gaming’ business that will supply software for online gambling casinos.
The casino games supplier already has slot games software used on both physical machines (pokies) and free-to-play smartphone apps. However, the move towards real money gaming options has come as the company predicts a boom in iGaming across the United States where six states currently allow online casino gaming.
Croker also said that while the group would focus primarily on the supply of software to existing gambling companies, there is also potential for Aristocrat to launch its own direct-to-customer online casino products at some point in the future.
Speaking in the company’s half year briefing, Croker said:
Aristocrat to Launch Online Casino Product in US Market by Late 2022“It’s going to allow our customers to provide our slots to their customers through an online application where they’ll be able to play our world-leading games on their websites.
There’s people that play across all different verticals, whether it’s retail, whether it’s social and whether it’s real money. What we’ve seen today in the markets that have established those three verticals already is that there is incremental opportunity.”
During the briefing the company reported a half-year net profit of AU$580 million (€386.1 million) for the six months up to March 31st 2022. This was an increase of 41% when compared to the same period a year ago. Net profit after tax grew by 46% to AU$530 million (€352.9 million).
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