Entain-owned Ladbrokes promoted the two tweets in January and February of 2023.
ASA Issues Another Warning to Ladbrokes Over Tweets Appealing to Minors ASA Issues Another Warning to Ladbrokes Over Tweets Appealing to Minors ASA Issues Another Warning to Ladbrokes Over Tweets Appealing to Minors following a promoted tweet featuring an image of Jake Paul after his defeat by Tommy Fury. In that case, the ASA also ruled that the tweet had a strong appeal to minors.Ladbrokes argued once again that Twitter’s age gating would limit exposure of its tweets to minors and that 0% of its targeted audience were under the age of 25. However, the ASA ruled that the success or failure of a Premier League football manager was of interest to a much wider target audience than that company suggested stating that:
ASA Issues Another Warning to Ladbrokes Over Tweets Appealing to Minors ASA Issues Another Warning to Ladbrokes Over Tweets Appealing to Minors ASA Issues Another Warning to Ladbrokes Over Tweets Appealing to Minors ASA Issues Another Warning to Ladbrokes Over Tweets Appealing to Minors which included a video featuring Premier League footballers Philippe Coutinho, Jesse Lingard and Kalidou Koulibaly breached the advertising code as all players were featured next to a prominent Ladbrokes logo.
Olivia Richardson
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.