According to the ASA’s investigation, the post featured two images of celebrity drag queen Baga Chipz. One image showed the celebrity in plain clothes and not smiling while the next image showed them in full makeup, glamorous clothing and jewelry with a happy expression as they drank champagne. The images were accompanied by the text “Before playing Mecca Bingo vs after playing Mecca Bingo”.
The ASA received a complaint that the images suggested that gambling could improve a person’s self esteem and self image. The complaint alleged that this was an irresponsible attempt to market gambling products and services.
Mecca Response
ASA Warns Mecca Bingo Over Ad Suggesting Gambling Improves Self ImageASA Ruling
ASA Warns Mecca Bingo Over Ad Suggesting Gambling Improves Self ImageThe ASA issued a warning to Mecca Bingo about its future marketing efforts and ordered that the ad does not appear again.
Image credit: Kake / CC BY NC-SA 2.0
Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.