ASA Warns Mecca Bingo Over Ad Suggesting Gambling Improves Self Image

Mecca Response

ASA Ruling

However, the ASA ruled that Mecca’s ad breached the code as it clearly implied that an individual would achieve a higher self-image by playing bingo through the use of contrasting images. This suggests that gambling can improve a person’s self image and was irresponsible marketing.

The ASA issued a warning to Mecca Bingo about its future marketing efforts and ordered that the ad does not appear again.

Image credit: Kake / CC BY NC-SA 2.0

Ciaran McEneaney

ASA Warns Mecca Bingo Over Ad Suggesting Gambling Improves Self Image