The club’s deal follows the recent news that Chelsea Football Club had agreed a similar deal with Stake.com despite Premier League clubs voting to end front-of-shirt gambling sponsorship by the end of the 2025/26 season.
At the time the Premier League said that the clubs had taken the measure “voluntarily in order to reduce gambling advertising”. The new rules on gambling sponsorship will come into effect at the end of the 2025/26 season. The timeline allows clubs to fulfill their contractual obligations with current sponsors and to seek out new partners.
Aston Villa Announces Gambling Sponsor Ahead of Premier League Shirt BanAn Aston Villa spokesperson said:
Aston Villa Announces Gambling Sponsor Ahead of Premier League Shirt Ban Aston Villa Announces Gambling Sponsor Ahead of Premier League Shirt Ban with the company following complaints from fans over sexualised marketing and advertising by BK8.
Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.