bet365 and SIS Launch Fixed-Odds Horse Wagering in Colorado

Following the approval of fixed-odds wagering in the Centennial State, this will be the first time that fixed odds wagering in horse racing will be available on a regulated sports betting platform in the United States.

As part of the legislative move by the state, Colorado’s horse racing stakeholders, including Bally’s Arapahoe Park and the Colorado Horsemen’s Association will receive a portion of turnover.

Michele Fischer, Vice President, SIS Content Services, said of the deal:

“The launch of fixed-odds horse racing betting on Colorado sportsbooks puts horse racing on equal footing with other sports and hopefully attracts a new fan base and revenue for our racetrack partners.

bet365 and SIS Launch Fixed-Odds Horse Wagering in Colorado

“We are thrilled to be able to put horse racing on Colorado sportsbooks for fixed-odds wagering. Working with SIS, we crafted a commercial framework that benefits local racing, while giving sportsbooks access to thousands of races. Our belief is that this development will secure a better future not only for Arapahoe Park, but also for the racing ecosystem as a whole in Colorado.”

Kim Oliver, President of the Colorado Horsemen’s Association, said:

“We are committed to ensuring that horse racing in Colorado is economically viable for the participating owners and trainers, who are the backbone of the sport. Fixed-odds betting will produce a new revenue stream and exposure for horse racing. This launch represents a pivotal moment for our group.”

Meanwhile a bet365 spokesperson, said:

Jenny Tang

An experienced iGaming commentator and analyst based in New York City - Jenny reports on regulation and gambling industry news and events.