Horse race wagering technology provider BetMakers has announced that it has signed a two-year deal with bet365 that will see the British bookmaker offer fixed odds bets on horse racing in New Jersey and Colorado.
The deal will also allow bet365 to distribute BetMakers’ horse racing content in New Jersey and horse racing and harness racing content in Colorado.
bet365 Agrees BetMakers Deal to Launch Fixed Odds Horse Racing in Colorado and New Jersey bet365 Agrees BetMakers Deal to Launch Fixed Odds Horse Racing in Colorado and New JerseySpeaking of the deal, Jake Henson, BetMakers CEO, commented:
bet365 Agrees BetMakers Deal to Launch Fixed Odds Horse Racing in Colorado and New Jersey bet365 Agrees BetMakers Deal to Launch Fixed Odds Horse Racing in Colorado and New Jersey“We are very excited to be launching fixed odds betting on thoroughbreds in partnership with a leading sportsbook in the US. This is a significant milestone for BetMakers and aligns with our strategy for fixed odds betting on thoroughbreds in the US.
The sports betting market in the US is starting to mature and the interest from operators in horseracing as a product is expected to become even stronger. The high frequency of horseracing can deliver high engagement and high margin returns to operators. We believe the opportunity for both BetMakers and the racing industry more broadly to be significant in the long term.”
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.