Gambling affiliates focusing on the US have been hit with a warning from BETMGM affiliates relating to Search Engine Optimization (SEO).
Targeting and optimizing for conversion-focused keywords relating to bonuses and bonus codes is forbidden according to BetMGM’s Affiliate Terms.
The email sent to affiliates read as follows:
Hello,
It has come to our attention that there has been an influx of SEO infractions which violate the terms of our agreement, specifically Section 10, Prohibited Activities.
As a reminder, you may not:
BetMGM Affiliates Warns Partners Not To Target Promos & Bonuses via SEO
(k) optimize for search results including any individual or combination of the terms: “bonus,” “promo code,” “coupon code,” and any similar terms and their variations (including using the aforementioned terms and variations in URL names, webpage and article titles, backlinks, and meta-descriptions);Failure to comply will result in withholding commissions and termination.
We appreciate your cooperation and continued promotion of BetMGM.Please get in touch with any questions.
Sincerely,Sarah Sabo
Head of Affiliates | BetMGM
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.