Betsson Acquires 35% Stake in Strive Platform to Support US Launch

Swedish online gaming company Betsson AB has announced that it has acquired a 35% stake in Strive Platform Ltd in a deal worth €5.4 million ($6.5m). The agreement also includes an option to increase its shareholding by another 5% following Betsson’s US launch set to take place in the second half of 2021.

The acquisition follows a partnership deal agreed with igaming developer TG Lab in Q4 of 2020 and will grant Betsson access to TG Lab’s player account management (PAM) system. Since that deal was agreed, TG Lab has created its North American-based Strive platform which will manage the developer’s PAM system in the United States.

Speaking of the new deal, Pontus Lindwall, CEO of Betsson AB said:

Ciaran McEneaney

Betsson Acquires 35% Stake in Strive Platform to Support US Launch