Betsson Acquires Holland Gaming in Bid to Enter Netherlands Market

Betsson Acquires Holland Gaming in Bid to Enter Netherlands Market

Deal also includes Holland Power gaming studio

Betsson Acquires Holland Gaming in Bid to Enter Netherlands Market - Tuesday, February 20th, 2024 12:10

Online gambling operator Betsson has announced that it has agreed a deal to acquire Holland Gaming Technology Ltd and Holland Power Gaming B.V. for a combined cost of €27.5 million.

The deal will see Betsson take over gaming operator Holland Gaming’s online casino gaming license subject to approval by the Netherlands gambling authority, de Kanspelautoriteit (KSA). The license currently allows the company to run www.goldruncasino.nl and www.goldruncasino.com in the Netherlands.

Meanwhile, Holland Power Gaming B.V. is a Dutch game development company exclusively supplying casino games for Holland Gaming Technology Ltd. As part of the deal, the studio will continues to provide games for both websites currently in operation.

Betsson Acquires Holland Gaming in Bid to Enter Netherlands Market Betsson Acquires Holland Gaming in Bid to Enter Netherlands Market

Belgian Online Casino Launch

Earlier this month, Betsson announced the launch of its online casino in Belgium under the brand betFIRST, which it acquired last year.

The venture is in collaboration with the Middelkerke Casino, owned by Groupe Partouche. Betsson’s acquisition of Betfirst Group, valued at €120 million, was finalized in June last year, coinciding with the announcement of the partnership with Groupe Partouche’s Middelkerke Casino.

Groupe Partouche recently disclosed in its financial report that its land-based venue, Casino Middelkerke, obtained a license to offer online casino games in Belgium starting from January.

Natasha Lyndon

Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.