The release notes that an investigation revealed that Betsson, through BML, had been actively targeting Mainland Finland with ads for its online gambling products and services. During the investigation, the company was presented with several opportunities to change its marketing in order to comply with local gambling advertising restrictions. However, despite making some slight changes, the targeting of Finnish consumers persisted throughout.
Betsson Subsidiary Hit with Prohibition Order and Conditional Fine by Finland Police BoardThis ban also applies to any websites that are not owned by BML Group such as affiliate marketing websites.
The National Police Board has informed BML that it must remove any content or marketing material that still appears online and that promotes its products. The company will also be added to the list of payment blocks when the prohibition comes into force on the 3rd of June 2023. If, at that point, BML has failed to make the necessary changes as outlined by the board, it must then pay the fine in full.
Betsson Subsidiary Hit with Prohibition Order and Conditional Fine by Finland Police Board
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