According to a press release issued by the National Police Board of Finland, BML Group Ltd., a subsidiary of Betsson, has been issued with a prohibition order and a conditional fine of €2.4 million for unlicensed marketing in the Finnish market.
The release notes that an investigation revealed that Betsson, through BML, had been actively targeting Mainland Finland with ads for its online gambling products and services. During the investigation, the company was presented with several opportunities to change its marketing in order to comply with local gambling advertising restrictions. However, despite making some slight changes, the targeting of Finnish consumers persisted throughout.
Betsson Subsidiary Hit with Prohibition Order and Conditional Fine by Finland Police Board Betsson Subsidiary Hit with Prohibition Order and Conditional Fine by Finland Police BoardThe National Police Board has informed BML that it must remove any content or marketing material that still appears online and that promotes its products. The company will also be added to the list of payment blocks when the prohibition comes into force on the 3rd of June 2023. If, at that point, BML has failed to make the necessary changes as outlined by the board, it must then pay the fine in full.
This is the first time in its history that the National Police Board has issued a prohibition order alongside a conditional fine. It’s also the largest fine of its kind issued by the board.
