According to a press release issued by the National Police Board of Finland, BML Group Ltd., a subsidiary of Betsson, has been issued with a prohibition order and a conditional fine of €2.4 million for unlicensed marketing in the Finnish market.
The release notes that an investigation revealed that Betsson, through BML, had been actively targeting Mainland Finland with ads for its online gambling products and services. During the investigation, the company was presented with several opportunities to change its marketing in order to comply with local gambling advertising restrictions. However, despite making some slight changes, the targeting of Finnish consumers persisted throughout.
Betsson Subsidiary Hit with Prohibition Order and Conditional Fine by Finland Police Board Betsson Subsidiary Hit with Prohibition Order and Conditional Fine by Finland Police Board Betsson Subsidiary Hit with Prohibition Order and Conditional Fine by Finland Police Board Betsson Subsidiary Hit with Prohibition Order and Conditional Fine by Finland Police Board