Betway Announces Four-Year Sponsorship Extension With South Africa Rugby

Betway has announced a four-year sponsorship extension with South Africa rugby to broaden its coverage across the country’s program. Betway, widely regarded as one of the best betting sites in the UK, renewed its partnership with the national team which will now stretch further. The sponsorship had previously only applied to the Springbok men and […]

by - Wednesday, June 25th, 2025 10:44

Betway Announces Sponsorship Extension With South Africa Rugby

Betway, widely regarded as one of the best betting sites in the UK, renewed its partnership with the national team which will now stretch further.

The sponsorship had previously only applied to the Springbok men and women’s sides only, but now the Betway logo will be worn by the Blitzboks and Springbok Women’s Sevens teams too.

Betway Announces Sponsorship Extension With South Africa Rugby Betway Announces Sponsorship Extension With South Africa Rugby, the reigning world champions are 11/4 to repeat that feat in 2027.

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Betway Africa’s Head of Marketing, Mark Rowles, said: “The Springboks are a team that have brought so much joy to South Africa and we as Betway are delighted to be behind the Boks for another four years, our journey has seen so much success for the team and that feel good feeling has certainly rubbed off on the Rainbow Nation.

Betway Announces Sponsorship Extension With South Africa Rugby

Betway Announces Sponsorship Extension With South Africa Rugby

“We would also like to take this opportunity to wish the Springbok Women’s squad all the best for the upcoming World Cup in England that kicks off in August.”

Betway Responsible For Biggest Investment In South African Sport

Betway is without doubt one of the biggest sports betting apps in South Africa, covering 27 different sports in the country and internationally.

Not only does the company sponsor the SA Rugby program, it also partners with the SA20 T20 cricket league and horse racing’s Betway Summer Cup.

In 2024, Betway bought the naming rights to South Africa’s top football division – now called the Betway Premiership. It was hailed as the biggest investment in South African sport with a valuation of around £38 million for three years.

African Gambling Market Continues To Grow Exponentially

Experts have predicted online gambling will enjoy a compound annual growth rate (CAGR) of 6.6% between 2025 and 2032, so it’s no surprise to see a household operator like Betway is keen to get involved.

Betway Announces Sponsorship Extension With South Africa Rugby
Joe Lyons

Joe Lyons is a betting industry writer for GamblingIndustryNews with years of experience on reputable gambling websites. Joe specialises in long form content in the world of sports betting and gambling. Joe is recognised as an expert in sports fields such as horse racing, soccer, NFL and NBA.