Betway Parent Company Super Group to Go Public via Merger With Sports Entertainment Corp.

Super Group Holding Company (SGHC Ltd.), the parent company of online bookmaker Betway and online casino Spin, has announced a merger agreement with Sports Entertainment Acquisition Cop. (SEAH) that will see the company go public in US markets. 

Betway Parent Company Super Group to Go Public via Merger With Sports Entertainment Corp. - Monday, April 26th, 2021 9:06

Super Group Holding Company (SGHC Ltd.), the parent company of online bookmaker Betway and online casino Spin, has announced a merger agreement with Sports Entertainment Acquisition Corp. (SEAH) that will see the company go public in US markets.

Betway Parent Company Super Group to Go Public via Merger With Sports Entertainment Corp. Betway Parent Company Super Group to Go Public via Merger With Sports Entertainment Corp.

“We have established our group as a truly global, scaled and profitable digital gaming business, delivering on our vision to bring first-class entertainment to the worldwide betting and gaming community. Becoming a public company will give us the tools to continue to grow our leading product and technology offering and deliver a strengthened brand-driven marketing strategy.”

Betway Parent Company Super Group to Go Public via Merger With Sports Entertainment Corp.
Betway Parent Company Super Group to Go Public via Merger With Sports Entertainment Corp. Betway Parent Company Super Group to Go Public via Merger With Sports Entertainment Corp.

In the same press release, Super Group also announced that it had agreed a deal to acquire Digital Gaming Corporation (DGC). DGC has recently secured gaming and sports betting market access in up to 10 US states including Pennsylvania, New Jersey, Colorado, Indiana, and Iowa. No further details of the acquisition have been released at the time of writing.

Ciaran McEneaney

Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.