BetZillion Sports Betting Demographic Research Compares Data From Bettors In Various Countries Worldwide
According to BetZillion’s press release, unlike other studies that target one specific country or region, the sports betting company’s research includes data from countries all across the globe.
BetZillion Releases New 2025 Sports Betting Demographics ResearchPer Tim Harrison’s article, the demographics of sports bettors generally varies across different age groups, amount spent, betting frequency, jurisdictions, genders, and other factors.
Research Uses Proprietary Data From Eight Leading Sports Betting Brands
More importantly, BetZillion stands out from the competition because its research utilizes proprietary data from eight leading sports betting brands. This exclusive partnership allows further examination of five key areas:
- Gender & Age Distribution – How betting brands segment their users.
- Geographical Trends – Regional betting preferences and market hotspots.
- Interests & Customer Behavior – Analyzing patterns beyond betting activity.
- Occupation Data – Understanding the professional backgrounds of bettors.
- Spending Behavior – How much customers wager on average.
United Kingdom, Ireland Have The Lowest Percentage Of Bettors
Furthermore, the demographics report unveiled that regions like the United Kingdom and Ireland have the lowest percentage of bettors with respect to their general population, each standing at 8%.
The United States of America and Canada follow closely, with 19% and 16% of punters in their respective jurisdictions. The data revealed that the United States has a high number of middle-aged and older adults who wager on sports.
Factors, such as higher disposable income in these age groups and sports betting regulation, could help explain why so many Americans are engaging in betting-related activities.
BetZillion Releases New 2025 Sports Betting Demographics Research
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