According to the announcement, the VGCCC has charged BlueBet with 43 breaches of section 4.7.1 of the Gambling Regulation Act 2003. The charges relate to billboards that were placed in various locations between August 29th 2022 and September 11th 2022.
BlueBet Charged by VGCCC for Illegal Gambling Ads on BillboardsThe billboards were placed at five locations overlooking public roads:
- Princes Freeway on the Point Cook Road Overpass (Laverton)
- Princes Freeway on the Princes Highway Overpass (Point Cook)
- Western Freeway Melton – Werribee Road (Rockbank)
- Western Freeway before Ballarat Road Overpass (Ravenhall)
- Princes Freeway on Sneydes Road Overpass (Werribee)
VGCCC Regulatory Services Director Jason Cremona said:
“All wagering service providers advertising in Victoria must comply with relevant legislation. Where we detect non-compliance – especially non-compliance that can exacerbate gambling harm – we will take a zero-tolerance approach and use all the enforcement powers available to us.
We launched our investigation after receiving an online complaint about the billboard advertisements from a member of the public.
BlueBet Charged by VGCCC for Illegal Gambling Ads on Billboards
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.