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Caesars Announce Completion of $4B Acquisition of William Hill

Caesars Entertainment has today finalized the $4 billion purchase of William Hill. The deal means that the combined companies now have market access to sports betting in 18 states and jurisdictions with Caesars expecting that number to rise to 20 by the end of 2021. 

by - Thursday, April 22nd, 2021 4:22

Caesars Entertainment has today finalized the $4 billion purchase of William Hill. The deal means that the combined companies now have market access to sports betting in 18 states and jurisdictions with Caesars expecting that number to rise to 20 by the end of 2021.

Speaking in a press release to announce the completion of the deal, Tom Reeg, CEO of Caesars Entertainment said:

Caesars Announce Completion of $4B Acquisition of William Hill Caesars Announce Completion of $4B Acquisition of William Hill

Private equity group Apollo Global Management was Caesars’ main competitor for the purchase of William Hill and is expected to make a bid for the brand’s non-US businesses. 888 Holdings have also intimated an interest in William Hill while Betfred could be a potential buyer for the company’s retail arm in the UK.

Natasha Lyndon

Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.

Caesars Announce Completion of $4B Acquisition of William Hill