Caesars and Fiesta Bowl Join Forces for First Ever Sports Betting and Fantasy Gaming Partnership in College Football

Caesars Entertainment has announced that it has agreed a partnership deal with the Fiesta Bowl Organization creating the first ever sports betting and fantasy gaming partnership for a college football Bowl game.

Speaking of the deal, Fiesta Bowl Chief Marketing Officer Jose Moreno said:

The deal will also see Caesars host fan lounges at stadiums for both the PlayStation Fiesta Bowl and the Guaranteed Rate Bowl. The company will also become the title partner of the PlayStation Fiesta Bowl pregame parties.

“We’re thrilled to work with the Fiesta Bowl Organization on this landmark partnership to bring college football fans closer to the game and build awareness around the importance of responsible gaming practices.  These fans are unrivaled in their passion, and we look forward to offering Caesars Sportsbook to them this fall. Our offering provides a leading user experience where every wager gives players more through our award-winning Caesars Rewards.”

Sports betting is expected to launch in Arizona on the first day of the NFL season on September 9th this year while DFS is expected to launch on the 28th August.

Ciaran McEneaney

Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.