Caesars and Fiesta Bowl Join Forces for First Ever Sports Betting and Fantasy Gaming Partnership in College Football

Speaking of the deal, Fiesta Bowl Chief Marketing Officer Jose Moreno said:

“This is a new frontier in the college football space, and the Fiesta Bowl is again out in front with this fan-focused partnership. There was significant interest in the marketplace to partner with the Fiesta Bowl; where Caesars stood out was with its similar community mindset and a creativity toward setting a new standard. We are teaming with an industry leader who is dedicated to working with us to elevate our offerings for college football and all sports fans across Arizona.”

The deal will also see Caesars host fan lounges at stadiums for both the PlayStation Fiesta Bowl and the Guaranteed Rate Bowl. The company will also become the title partner of the PlayStation Fiesta Bowl pregame parties.

Sports betting is expected to launch in Arizona on the first day of the NFL season on September 9th this year while DFS is expected to launch on the 28th August.

Ciaran McEneaney

Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.