Caesars Unveils First In-House Online Casino Game

Caesars Entertainment today announced the launch of its first proprietary online casino game, Caesars Palace Signature Multihand Blackjack Surrender. The game is now live exclusively on Caesars Palace Online Casino in New Jersey.

The company aims to expand its reach further this year, stating, “This title will expand its footprint into more casino jurisdictions with fully branded launches planned across both the Horseshoe Online Casino and Caesars Sportsbook & Casino brands, increasing the reach and accessibility for players across the Caesars family of brands.

Caesars continues to increase revenue

The expansion into gaming development comes at a time when Caesars is already rapidly increasing its revenue. In Q1 results published recently, the company showed a 19% increase year-on-year, bringing net revenue up to $335 million. The increase was largely down to casino gambling, with a 53% surge in net revenue in this sector compared to last year.

“We’re excited to continuously expand our in-house content offerings, complementing the excellent portfolio of games we’ve secured through external providers. This launch showcases the strength of our new in-house studio team and underscores our commitment to player-centric innovation, creating experiences that cater to a wide variety of preferences and playstyles.”

As well as expanding casino games, Caesars also expanded its World Series of Poker (WSOP) Online player pool to include Pennsylvania.

Game suppliers are a lucrative industry

Creating their own in-house games has the potential to further drive revenue and save the company costs of paying third-party game suppliers. Suppliers often take a 10-20% cut on the earnings from their games, which can be a substantial figure.

Las Vegas game developer Light and Wonder, a supplier to Caesars, reported record revenues of $3.19 billion last year, up 9.86% from 2023. Aristocrat Leisure is a key supplier of slot and digital games to the casino operator and also had a record year in 2024, generating revenue of approximately $4.56 billion. Playtech, a supplier of live dealer and RNG games, similarly reported over 150% revenue growth in the U.S. market in 2024.

The move to create in-house games looks to cash in on the huge growth of casino gaming. The full statement from Caesaers can be read here.

Adam Roarty

Adam is an experienced writer with years of experience in the gambling industry. He has worked as a content writer and editor for five years on sites such as Oddschecker, CoinTelegraph and Gambling Industry News, bringing excellent knowledge of the world of sports betting and online gambling. Adam focuses on emerging stories in the ever changing landscape of betting in the US. Read the latest on prediction markets, changing legislation, and sweepstakes.