Caesars Unveils First In-House Online Casino Game

The company recently established its own in-house games studio, Empire Creative, marking an expansion into gaming development for online casinos.

In a press release, a statement read, “This launch marks Caesars’ first venture into developing, certifying, and launching fully proprietary online casino games.”

The company aims to expand its reach further this year, stating, “This title will expand its footprint into more casino jurisdictions with fully branded launches planned across both the Horseshoe Online Casino and Caesars Sportsbook & Casino brands, increasing the reach and accessibility for players across the Caesars family of brands.

“As 2025 advances, Empire Creativ will continue to expand Caesars’ impressive portfolio of Signature table game products across Caesars’ marquee online casino platforms.”

Caesars continues to increase revenue

The expansion into gaming development comes at a time when Caesars is already rapidly increasing its revenue. In Q1 results published recently, the company showed a 19% increase year-on-year, bringing net revenue up to $335 million. The increase was largely down to casino gambling, with a 53% surge in net revenue in this sector compared to last year.

“Bringing our first proprietary game to market is a major milestone in our mission to create world-class, in-house developed gaming content,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

“We’re excited to continuously expand our in-house content offerings, complementing the excellent portfolio of games we’ve secured through external providers. This launch showcases the strength of our new in-house studio team and underscores our commitment to player-centric innovation, creating experiences that cater to a wide variety of preferences and playstyles.”

The game launched exclusively in New Jersey, and Caesars took to social media to promote. However, they may soon face limitations in their gambling advertising as lawmakers propose stricter rules on gambling advertising in New Jersey.

Game suppliers are a lucrative industry

Creating their own in-house games has the potential to further drive revenue and save the company costs of paying third-party game suppliers. Suppliers often take a 10-20% cut on the earnings from their games, which can be a substantial figure.

Adam Roarty

Adam is an experienced writer with years of experience in the gambling industry. He has worked as a content writer and editor for five years on sites such as Oddschecker, CoinTelegraph and Gambling Industry News, bringing excellent knowledge of the world of sports betting and online gambling. Adam focuses on emerging stories in the ever changing landscape of betting in the US. Read the latest on prediction markets, changing legislation, and sweepstakes.