Tom Reeg, CEO of Caesars Entertainment said of the deal:
Caesars Entertainment Signs Partnership Deal with Chicago White SoxThe White Sox will also integrate Caesars logos into the team’s marketing drives and team merchandise while also allowing the direct White Sox-themed promotions through the sportsbook.
Caesars Entertainment Signs Partnership Deal with Chicago White Sox“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans an extraordinary sports and entertainment experience. With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”
Caesars Sportsbook is currently operational in 24 states and jurisdictions with legal sports betting, 17 of which are mobile. The company also operates the largest number of retail sportsbooks in the United States.