The news follows last year’s deal that saw the group partner with Johnny Nolon’s Casino to enter the US market and launch sportsbetting.com in Colorado.
The new partnership with Caesars could see the Carousel Group increase their addressable market from $109 million to around $1.8 billion. The deal will also see the group increase their target market in the US by 24.5 million people.
In addition to the launch of sportsbetting.com in New Jersey, Indiana, and Iowa, the deal with Caesars also allows Carousel to break into the lucrative online casino market.
Carousel Partnership with Caesars Sees Sportsbetting.com Set For Launch in New Jersey, Indiana, and Iowa.“We closed out 2020 with the launch of SportsBetting.com in Colorado and we are thrilled to start 2021 with the announcement of our multi-state agreement with Caesars, a giant in the casino industry and the perfect strategic partner to help us aggressively expand our market access in the US.
Carousel Partnership with Caesars Sees Sportsbetting.com Set For Launch in New Jersey, Indiana, and Iowa., Indiana and Iowa. We are also finalizing major updates to our products, including new mobile apps and a cutting-edge casino platform,”
Graetzer went on to add:
Carousel Partnership with Caesars Sees Sportsbetting.com Set For Launch in New Jersey, Indiana, and Iowa.
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.