Cleveland Browns Sign Partnership Deal with Bally's Ahead of Sports Betting Launch in Ohio

Cleveland Browns Sign Partnership Deal with Bally’s Ahead of Sports Betting Launch in Ohio

Bally's named team's official sports betting partner

by - Wednesday, April 27th, 2022 8:39

Bally Cleveland Browns deal
Cleveland Browns Sign Partnership Deal with Bally's Ahead of Sports Betting Launch in Ohio a partnership agreement with Bally’s Interactive that will see the gambling company become the NFL team’s official sports betting partner.
Sports betting is set to launch in Ohio no later than January 1st, 2023

According to a press release, the deal will see Bally’s open a sports betting lounge at FirstEnergy Stadium pending regulatory and licensing approvals. Bally’s will also launch a mobile sports betting app and could launch free-to-play betting products ahead of the launch in a similar move to that of betJACK which became Ohio’s first mobile sportsbook app in early April 2022.

Speaking of the new deal, Haslam Sports Group Executive Vice President and Chief Operating Officer Dave Jenkins said:

Cleveland Browns Sign Partnership Deal with Bally's Ahead of Sports Betting Launch in Ohio

Adi Dhandhania, Chief Operating Officer of North America for Bally’s Interactive, added:

“We are excited to partner with such a historic pro football franchise to secure sports betting market access in Ohio, and bring to its fan base more ways to engage through our online gaming platforms. The Browns’ stadium and gameday atmosphere provide a great opportunity for us to showcase our Bally Bet Sportsbook app and Bally Play products in Ohio.”

Cleveland Browns Sign Partnership Deal with Bally's Ahead of Sports Betting Launch in Ohio

Sports betting in Ohio was legalized in December 2021 with an official launch date for the industry set at no later than January 1st 2023.

Olivia Richardson

Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.