The terms of the partnership will see Pragmatic and DAZN create a new business entity that will be headquartered in Gibraltar. The company will operate under the newly created DAZN Bet brand.
A licensing agreement with its parent company will allow DAZN Bet to leverage the DAZN customer base while Pragmatic Group will provide the technology and sports data for the soon-to-launch platform.
Speaking in a press release issued to announce the deal, Shay Segev, CEO of DAZN Group, said:
DAZN Partners with Pragmatic to Launch DAZN Bet DAZN Partners with Pragmatic to Launch DAZN Bet DAZN Partners with Pragmatic to Launch DAZN Bet DAZN Partners with Pragmatic to Launch DAZN Bet“The convergence of sports media and betting is the future. This historic partnership brings together the leading sports media company and a technology partner who is committed to developing innovative experiences for fans. It underscores DAZN’s commitment to revitalise the sports viewing experience by offering a broader spectrum of digital entertainment for fans.”
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.