The Danish Gambling Authority, Spillemyndigheden, has released its latest monthly data report revealing that in-person betting at retail bookmakers has continued to decline since the introduction of mandatory customer ID cards.
According to the report, land-based betting activity dropped from 27.27% in October — the approximate average throughout the year — to just 15.5% in the month of November.
Denmark Retail Sports Betting Continues to Fall Following ID Card Program Launch for the retail sports betting sector in November 2021. Despite initial hopes that the law would come into effect in July of 2022, it wasn’t until October 1st 2023 that all retail sports betting shops were required to ask customers to identify themselves when placing bets using the so-called Player ID cards.Sports betting gross gaming revenue (GGR) for the entire sector fell considerably from DKK 184 million ($26.9 million/€24.6 million) in September to just DKK 52 million ($7.6 million/€6.9 million) in October, down by 76.29% year-on-year. However, retail sports betting operators retained a market share of about 27%. November saw GGR rebound to DKK 232 million ($34 million/€31.1 million) but this was still down by 9.65% when compared to November 2022.
The report notes that it is not yet possible to determine whether the drop in revenue and in-person activity is a direct result of the introduction of the mandatory identification policy.
For the first 11 months of 2023, online and retail sports betting operators combined to generate GGR of DKK 1.9 billion ($278.7 million/€254.7 million), down by 10.54% on the same period in 2022.
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Denmark Retail Sports Betting Continues to Fall Following ID Card Program Launch Denmark Retail Sports Betting Continues to Fall Following ID Card Program Launch
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