Denmark Regulator to Step Up Actions Against Illegal Gambling Marketing

The new agreement was required to streamline efforts by the Consumer Ombudsman, the Gambling Board and the Gambling Authority to tackle illegal marketing. Prior to the agreement, the authorities would operate individually when illegal operations were identified. This would lead to duplicate investigations.

The Consumer Ombudsman and the Gambling Authority will then potentially report the matter to the Gambling Advertising Board if a company breaks the industry’s code of conduct. This will only be the case if the company doesn’t break the rules managed by either the Consumer Ombudsman or the Gambling Authority.

At present, the Consumer Ombudsman and the Gambling Authority carry out supervision in various areas in relation to the marketing of games. The Consumer Ombudsman is responsible for the supervision of gambling companies’ compliance with the Marketing Act, as well as other consumer protection rules, while the Gambling Authority supervises compliance with the rules on the marketing of games in section 36, subsection of the Gambling Act. 1, as well as the rules on sales promotion measures in relevant gaming announcements.

The Gaming Advertising Board, which is a board set up by operators in the gaming industry, handles complaints about gaming companies’ marketing that is in breach of the industry’s code of conduct. The purpose of the code is to strengthen the social responsibility of the industry’s marketing towards vulnerable groups and children, as well as to limit gambling addiction.

The authorities and the board will continue to operate in this way. However, the agreement now means that they will regularly inform each other of relevant cases, as well as hold annual meetings.

Thomas Nielsen

Denmark Regulator to Step Up Actions Against Illegal Gambling Marketing