Denmark’s gambling regulator, Spillemyndigheden, has announced that it will work alongside the Consumer Ombudsman and the Gambling Board to step up efforts to stop gambling companies’ illegal marketing of games in Denmark.
The new agreement was required to streamline efforts by the Consumer Ombudsman, the Gambling Board and the Gambling Authority to tackle illegal marketing. Prior to the agreement, the authorities would operate individually when illegal operations were identified. This would lead to duplicate investigations.
The Gambling Advertising Board will now forward cases to the Consumer Ombudsman or the Gambling Authority if gaming companies do not comply with the board’s initial approach, or if the board finds violations of the authorities’ rules by a company.
The Consumer Ombudsman and the Gambling Authority will then potentially report the matter to the Gambling Advertising Board if a company breaks the industry’s code of conduct. This will only be the case if the company doesn’t break the rules managed by either the Consumer Ombudsman or the Gambling Authority.
Denmark Regulator to Step Up Actions Against Illegal Gambling MarketingThe Gaming Advertising Board, which is a board set up by operators in the gaming industry, handles complaints about gaming companies’ marketing that is in breach of the industry’s code of conduct. The purpose of the code is to strengthen the social responsibility of the industry’s marketing towards vulnerable groups and children, as well as to limit gambling addiction.
The authorities and the board will continue to operate in this way. However, the agreement now means that they will regularly inform each other of relevant cases, as well as hold annual meetings.
In a press release, Consumer Ombudsman Torben Jensen says:
“Our new cooperation agreement with the Gambling Authority and the Gambling Advertising Board strengthens our supervision of gambling companies’ marketing. The agreement involves better internal communication, ensures coordination and prevents duplication of work, which benefits consumers.”
