VSiN was co-founded by renowned sportscaster Brent Musberger and his nephew Brian Musberger, and has been delivering betting-focused content since 2017. The acquisition of the multi-platform media company will allow DraftKings to fill media slots for its many partners in the US.
No details on the purchase have been released as of yet but a press release on the DraftKings website confirmed that the deal had gone through.
Speaking of the deal Jason Robins, DraftKings’ co-founder, CEO and Chairman of the Board said:
DraftKings Acquires Media Company Vegas Sports Information NetworkVSiN currently develops, produces, and broadcasts as much as 18 hours of sports betting content each day. Its live roster includes co-founder Musberger, sportscaster Michael Lombardi, Pauly Howard, Mitch Moss, and former NFL executive, Gill Alexander.
When asked about the deal, Brian Musberger, CEO of VSiN said:
DraftKings Acquires Media Company Vegas Sports Information NetworkBrian Musberger and his leadership team will remain in their positions and continue to run the network’s day-to-day operations.
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.