The original marketing and content deal signed in September 2019 saw DraftKings become the exclusive sponsor of the DFS category for the NFL. However, as groundbreaking as that deal was, it only allowed the brand to use NFL content and branding in the United States.
DraftKings Becomes NFL's Daily Fantasy Sports Partner in CanadaSpeaking of the deal, Ezra Kucharz, Chief Business Officer at DraftKings said:
“The relationship we share with the NFL is important for DraftKings to provide customers a great experience.
DraftKings Becomes NFL's Daily Fantasy Sports Partner in Canada
In a press release, NFL Canada Director of Corporate Partnerships Gavin Kemp said:
“The popularity of Daily Fantasy in Canada continues to rise, providing a great point of connectivity for our fans to engage with the NFL. As the Official Daily Fantasy Partner of the NFL in Canada, this partnership with DraftKings will enhance the Canadian fan’s experience with unique and innovative gaming experiences.”
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