There will also be weekly free-to-play UFC games for all DraftKings customers alongside enhanced prop bets. The brand has started the ball rolling ahead of UFC 259 on March 6th with a free-to-play UFC pool that offers $10k in prizes.
Speaking of the new partnership, UFC President Dana White said:
DraftKings Becomes UFC's First Official Sportsbook Partner in the USA and Canada DraftKings Becomes UFC's First Official Sportsbook Partner in the USA and Canada, Jason Robins, DraftKings co-founder, CEO and executive chairman said:DraftKings Becomes UFC's First Official Sportsbook Partner in the USA and Canada“Combat sports, and UFC in particular, have scaled significantly across both our sportsbook and daily fantasy verticals, evolving from a niche offering to a high-demand category that we believe will only grow further as we innovate. While DraftKings and UFC have previously collaborated on specific events, we are proud to become official partners and explore even more impactful integrations that prioritize the fan experience.”
Lawrence Epstein, UFC senior executive vice president and chief operating officer spoke about the new fight clock:
DraftKings Becomes UFC's First Official Sportsbook Partner in the USA and Canada allowed to offer single-event sports betting.“It’s definitely going to transform both the viewer experience and the fighter experience. You’ve seen times when fighters are looking around for a screen in the arena for how much time is left in the round. Now that information will be clearly visible to the athletes. For the viewers on TV and in the arena, the clock is so cool. We’re excited to get the fans back and get their feedback as soon as possible.”
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