Entain Acquires 75% of Croatian Gambling Company SuperSport Group

Entain bets big on Eastern European market

by - Friday, August 12th, 2022 8:32

Entain SuperSport
Entain Acquires 75% of Croatian Gambling Company SuperSport Group that it has acquired the SuperSport Group, the leading gambling and sportsbook operator in Croatia in a deal worth €920 million.
Entain will pay €600 million upfront and a further €90 million in 2023

Entain Acquires 75% of Croatian Gambling Company SuperSport Group Entain Acquires 75% of Croatian Gambling Company SuperSport Group Entain Acquires 75% of Croatian Gambling Company SuperSport Group

EMMA will contribute an initial €200 million with an expected contingent payment of €30 million to be paid in 2023.

Speaking of the deal Jette Nygaard-Anderson, Entain’s CEO, said:

“We are excited to create Entain CEE with EMMA to underpin our strategy across the CEE region, and to be acquiring the leading betting and gaming operator in the highly attractive, fully regulated Croatian market. We see Croatia as an exciting, dynamic country which Entain CEE is perfectly positioned to expand from – we are very much looking forward to growing our business responsibly within the country and the region.

Entain Acquires 75% of Croatian Gambling Company SuperSport Group

Pavel Horák, EMMA’s Chief Investment Officer, added:

Entain Acquires 75% of Croatian Gambling Company SuperSport Group Entain Acquires 75% of Croatian Gambling Company SuperSport Group

“I am looking forward to joining with Entain and further building on the significant opportunity presented in this region. The prospect of leading Entain CEE to drive expansion in fully regulated markets is an exciting opportunity, and EMMA’s investment expertise combined with Entain’s world-class platform will give us the competitive edge in delivering on the CEE opportunity”.

Thomas Nielsen

Gambling industry journalist with a background in online poker and trading. Covering the regulated U.S Sports industry and the exciting world of online poker.