Entain Acquires 75% of Croatian Gambling Company SuperSport Group

Entain bets big on Eastern European market

by - Friday, August 12th, 2022 8:32

Entain SuperSport

Ladbrokes and Coral owner Entain has announced that it has acquired the SuperSport Group, the leading gambling and sportsbook operator in Croatia in a deal worth €920 million.
Entain will pay €600 million upfront and a further €90 million in 2023

The deal was carried out through a partnership with EMMA Capital, a leading investment firm based in the Czech Republic, to establish a new venture “Entain CEE”. The deal sees Entain own 75% of the economic rights in Entain CEE which will become the outright owner of the SuperSport Group.

Entain Acquires 75% of Croatian Gambling Company SuperSport Group Entain Acquires 75% of Croatian Gambling Company SuperSport Group

EMMA will contribute an initial €200 million with an expected contingent payment of €30 million to be paid in 2023.

Speaking of the deal Jette Nygaard-Anderson, Entain’s CEO, said:

“We are excited to create Entain CEE with EMMA to underpin our strategy across the CEE region, and to be acquiring the leading betting and gaming operator in the highly attractive, fully regulated Croatian market. We see Croatia as an exciting, dynamic country which Entain CEE is perfectly positioned to expand from – we are very much looking forward to growing our business responsibly within the country and the region.

Entain Acquires 75% of Croatian Gambling Company SuperSport Group
Entain Acquires 75% of Croatian Gambling Company SuperSport Group Entain Acquires 75% of Croatian Gambling Company SuperSport Group Entain Acquires 75% of Croatian Gambling Company SuperSport Group Entain Acquires 75% of Croatian Gambling Company SuperSport Group
Thomas Nielsen

Gambling industry journalist with a background in online poker and trading. Covering the regulated U.S Sports industry and the exciting world of online poker.