Togethxr will include activism, culture, wellness, fashion, beauty, and lifestyle in its content. And although it will be primarily aimed at Gen Z and Millennials, the group hopes to shine a light on the successes and achievements of women of all ages throughout the past, present, and future of sport.
In a joint statement, the four founders said:
4 Female Olympic Athletes Launch Media Company TogethxrWe’re proud to have worked as a team to create TOGETHXR — a brand that elevates women’s voices and celebrates where sport and culture converge”
In their statement the group referenced recent studies that show that women receive less than 5% of sports coverage. This is despite the fact that some of the most successful athletes on the planet are female.
4 Female Olympic Athletes Launch Media Company Togethxr, Manuel said: 4 Female Olympic Athletes Launch Media Company Togethxr 4 Female Olympic Athletes Launch Media Company TogethxrIn the same New York Times feature, Morgan said:
“We don’t have $40 million saved up in the bank to live on for however long. We don’t have sponsorships for millions of dollars with one footwear company. As a female athlete, you have to be more than a female athlete.”
TOGETHXR is backed by Magnet Companies, a private equity holding company founded and funded by media veterans.
Image credit: clappstar / CC BY-NC-ND 2.0
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.