4 Female Olympic Athletes Launch Media Company Togethxr

The brand, named Togethxr, was launched on Tuesday with the announcement coming via a post on Twitter.

In a joint statement, the four founders said:

“We have our individual legacies as athletes through championships and medals, but what’s most important to us is championing for the next generation of women — because that will be the legacy that lasts.

We’re proud to have worked as a team to create TOGETHXR — a brand that elevates women’s voices and celebrates where sport and culture converge​​”

Speaking to the New York Times, Manuel said:

“Being a woman, you are told you are too much or not enough of any one thing, all the time, especially in sports. It is a consciousness that isn’t even ingrained, it is a byproduct. If we are talking literal financial opportunities, you have to dimensionalize yourself because there isn’t enough respect for women athletes and their athletic performance.”

Morgan noted that the lack of million-dollar salaries for many female athletes means that they have to put so much more effort into a career than their male counterparts. This means that unless they are a superstar, they need to fight to receive any media coverage whatsoever.

In the same New York Times feature, Morgan said:

TOGETHXR is backed by Magnet Companies, a private equity holding company founded and funded by media veterans.

Image credit: clappstar / CC BY-NC-ND 2.0

Natasha Lyndon

Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.