With 2.9m followers on Instagram, and with a bio that reads “OG Insta golf girl” – Paige Spiranac is perhaps golf’s most influential digital media personality.
US Sportsbook PointsBet has announced that Spiranac will move into the sports betting world to work as the new, global lead on-air talent and brand ambassador for PointsBet while the company continues to grow in the U.S.
Part of the deal involves Spiranac taking on share equity in the company.
Golf Personality Paige Spiranac joins PointsBetToday is a very exciting day for the company as we welcome Paige, the No. 1 most followed and interacted with golf personality on social media in the world, into the PointsBet family… Paige is known for her work ethic and ability to stand out in a sea of sameness, which very much embodies the DNA of PointsBet and our mandate to deliver the fastest and most differentiated way to wager in the legal sports betting market. We will look to deeply integrate Paige across our portfolio of brand channels, including linear and digital content, whilst unlocking unique ways to weave PointsBet into her social media universe as she strives to conquer sports betting and introduce it to her audience.
Spiranac is enthusiastic about the partnership, and the future of sportsbetting in the USA.
Golf Personality Paige Spiranac joins PointsBet– Paige Spiranac.
Golf Personality Paige Spiranac joins PointsBet as a brand ambassador in Australia.