The decision follows a series of high-profile meetings between Prime Minister Anthony Albanese and influential leaders from the media, sports, and broadcasting sectors, including representatives from the AFL, NRL, and major television networks.
The Planned Ban and Its Reversal
Earlier proposals to ban gambling ads had gained traction amid growing concerns about the prevalence of betting promotions and their potential harm, particularly on younger Australians. These ads are frequently aired during prime-time sporting events, a practice critics argue normalizes gambling for children and vulnerable populations.
The proposal would have put a ban on all forms of gambling ads on television, radio, newspapers and online within three years. This followed a parliamentary inquiry, chaired by the late Labor MP Peta Murphy.
Then in August of 2024, the Sydney Morning Herald claimed that independent sources within the government confirmed that the ban will be rejected in favor of placing limits on TV ads. The government instead proposes a limit of two gambling ads per hour on every channel until 10pm. There will also be a ban on ads running an hour before and after televised live sporting events.
Recent reports now suggest that after engaging in a “speed-dating” style series of consultations, Prime Minister Albanese has been convinced that the ban is not the way forward.
Australian Government Faces Backlash Over Reversal on Gambling Ad BanIndustry Influence and Economic Concerns
Australian Government Faces Backlash Over Reversal on Gambling Ad BanThe AFL and NRL, Australia’s largest sports leagues, reportedly highlighted the dependence of their financial ecosystems on gambling advertising. B&T reported that industry representatives argued gambling advertising “helps keep ticket prices affordable for fans and funds community programs.”
Public and Political Reaction
Australian Government Faces Backlash Over Reversal on Gambling Ad BanCarol Bennett, CEO of the Alliance for Gambling Reform, spoke of the potential for no outright ban saying:
Australian Government Faces Backlash Over Reversal on Gambling Ad Ban“This decision is a betrayal of communities suffering from the devastating impacts of gambling. We expected action, not retreat.”
Future Implications
Australian Government Faces Backlash Over Reversal on Gambling Ad Ban.The move also sets the stage for potential electoral debates over the balance between economic considerations and social responsibility.
