Hard Rock International has announced that it has agreed to purchase The Mirage Hotel and Casino in Las Vegas from owner MGM Resorts International in a straight cash deal worth $1.075 billion (€956.7 million).
The deal is subject to the usual regulatory approvals and will see Hard Rock enter into a long-term lease agreement with CICO Properties Inc. which owns the land The Mirage is located on. Once the deal goes through, Hard Rock has revealed that it plans to build a guitar-shaped hotel on the strip.
Hard Rock International Finds its Spot on Las Vegas Strip With Acquisition of The Mirage Hard Rock International Finds its Spot on Las Vegas Strip With Acquisition of The MirageHard Rock International secured the naming rights for the Hard Rock Hotel & Casino in May of 2020 and at the time made it clear that it intended to establish a hotel and casino on the strip. The previous Hard Rock Hotel & Casino, which is now operating as Virgin Hotels Las Vegas, had no connection with Hard Rock International.
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.