Increasing Support for Daytime Ban on Gambling Ads in Australia

Research published by the Australian Gambling Research Centre (AGRC) has shown that almost 80% of Australians believe that they are seeing too many gambling ads on a weekly basis.
64% of Australians believe government should step in to limit gambling ads

According to the poll, 41% of adults stated that they see or hear gambling ads at least four times per week with many believing that this level of advertising encourages people to gamble for the first time of to take bigger risks when gambling.

The research also revealed:

Increasing Support for Daytime Ban on Gambling Ads in Australia
• 34% of gamblers increased their stake after seeing or hearing an ad
Increasing Support for Daytime Ban on Gambling Ads in Australia Increasing Support for Daytime Ban on Gambling Ads in Australia

NSW had the highest participation rate, whereas Tasmania had the lowest. On an average gambling day, individuals spent AU$83 on sports betting, AU$93 on racing, and AU$109 on all other forms of gambling, including pokies, casino games, and lotteries.

64% of those surveyed believed that it was the federal government’s responsibility to regulate how betting is advertised while 50% agreed that celebrity endorsements should be banned. Meanwhile 47% agreed that all gambling advertising on social media should be banned.

According to the AGRC, Australians lose around AU$25 billion (€15.4 billion) each year on legal forms of gambling. This represents that largest per capita losses in the world.

The research comes ahead of a parliamentary inquiry into online gambling which is set to be finalized at some point in 2023.

Ciaran McEneaney

Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.