A veteran in the sports betting industry, Joe Asher announced plans to launch Nevada’s first non-casino-owned sportsbook, Boomer’s Sportsbook.
The Nevada Independent reported the news, noting Asher’s belief that there is potential for an independent operator in the casino resort-dominated market of Nevada.
“I know there is an appetite from independent casino operators for an independent sports book,” Asher said in an interview. The new venture will operate independently of casinos, but will form partnerships with a variety of smaller casinos. Due to Nevada rules, users are required to register at physical locations before being allowed to use mobile sports betting apps.
Boomer’s To Build Statewide Footprint
An initial partnership has been secured with the Commercial Casino in Elko, which doesn’t have sports betting. Satellite operations will also be in place at Ellis Island near the Strip and Valle Verde Casino in Henderson.
Asher believes not being tied to a casino will allow Boomer’s to “answer only to its customers,” with competitive pricing and rewards. Nick Bogdanovich, formerly of Circa Sports and William Hill, will lead the sportsbooks’ odds and pricing.
Nevada Sportsbook Boomer's Becomes First Independent In StateAsher’s Long History In Sports Betting
Nevada Sportsbook Boomer's Becomes First Independent In State Nevada Sportsbook Boomer's Becomes First Independent In State“We are putting the band back together with some new pieces, like the Eagles at the Sphere,” Asher said. “The old guys are teaming up with younger folks.”
Boomer’s To Challenge Leading Nevada Sportsbooks
Asher has raised $22 million for startup costs from 14 investors. The company will be looking to compete with the leading sportsbooks in Nevada. Currently, BetMGM is the market leader in the state, with Caesars Sportsbook and William Hill, which is also owned by Caesars, not far behind.
Nevada Sportsbook Boomer's Becomes First Independent In State
Adam is an experienced writer with years of experience in the gambling industry. He has worked as a content writer and editor for five years on sites such as Oddschecker, CoinTelegraph and Gambling Industry News, bringing excellent knowledge of the world of sports betting and online gambling. Adam focuses on emerging stories in the ever changing landscape of betting in the US. Read the latest on prediction markets, changing legislation, and sweepstakes.
