Kindred Partners with Pala to Launch Unibet Sportsbook in Virginia

Kindred Group has launched its Unibet sportsbook in Virginia in partnership with gambling platform provider Pala Interactive. The launch follows last week's news that Unibet had been awarded a direct market access mobile sports betting permit in Virginia.  

by - Friday, April 30th, 2021 12:08

Kindred Group has launched its Unibet sportsbook in Virginia in partnership with gambling platform provider Pala Interactive. The launch follows last week’s news that Unibet had been awarded a direct market access mobile sports betting permit in Virginia.

Kindred made the decision to use Pala Interactive’s online gambling platform to run its sportsbook in Virginia following their successful collaboration in Pennsylvania and Indiana.

Kindred Partners with Pala to Launch Unibet Sportsbook in Virginia Kindred Partners with Pala to Launch Unibet Sportsbook in Virginia

In a press release, Jim Ryan, CEO of Pala Interactive stated:

“We are delighted to continue providing Kindred Group with our online gaming platform in the U.S. marketplace and look forward to delivering for them in further States. The Virginia launch represents the sixth U.S. state in which Pala’s online gaming platform is serving the needs of a number of the market’s best operators.”

The Virginia launch follows an announcement by Kindred that the group reported double-digit growth in its Q1 financial results.

Affiliates can promote Unibet poker, casino and sportsbook via the Unibet affiliate program.

Natasha Lyndon

Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.