Las Vegas Luxor eSports Arena Naming deal extended for HyperX
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Las Vegas Luxor eSports Arena Naming deal extended for HyperX

Luxor Hotel and Casino has announced that HyperX will continue to be the naming rights partner the group's Esports Arena at the Luxor Hotel in Las Vegas.

by - Thursday, January 14th, 2021 11:28
Las Vegas Luxor eSports Arena Naming deal extended for HyperX retain naming rights for the group’s Esports Arena at the Luxor Hotel in Las Vegas.

The announcement was made during CES 2021, the largest technology show in the U.S. – which has moved online this year due to the COVID-19 pandemic.

The multi-year deal with Allied Esports means that HyperX will receive prominent brand visibility – in and out of venue as well as integrated into content & channels such as social-media platforms like TikTok, Facebook and Twitter.

Las Vegas Luxor eSports Arena Naming deal extended for HyperX Las Vegas Luxor eSports Arena Naming deal extended for HyperX
Thomas Nielsen
Las Vegas Luxor eSports Arena Naming deal extended for HyperX