The deal sees LeoVegas strengthen its position in the Swedish and Nordic markets where Expekt is one of the most popular sports betting brands.
In a press release, Gustaf Hagman, Group CEO LeoVegas said:
“For those of us who grew up with online gambling in Sweden, Expekt is undeniably one of the pioneers in sports betting. I can remember back in the early 2000s when everyone played on Expekt. After a few years on the sidelines, we will now restore Expekt to its former glory as the leading sports betting brand.”
He went on to add:
LeoVegas Acquires Expekt for €5 MillionExpekt posted €6.9 million in net gaming revenue for the year 2020 with €1.6 million coming in the final quarter.
The deal is expected to go through in May of this year and comes shortly after LeoVegas became the first iGaming operator to launch an app on Google Play in Sweden, Denmark, and Spain.
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