The deal will see LeoVegas create cobranded content involving both the men’s and women’s first teams while LeoVegas branding will now feature in the Etihad Stadium and on the men’s training kit sleeve for the current season.
LeoVegas Becomes Man City's Official Betting Partner“LeoVegas Group is proud to be entering into this partnership with Manchester City, and excited to be able to offer our customers unique experiences with the club. Manchester City is a colossal in the sport, with the same leading mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth.”
Dina Ahmad, Vice President, Global Partnership Sales, City Football Group, added:
LeoVegas Becomes Man City's Official Betting PartnerThe partnership agreement comes despite the impending UK Gambling reform white paper which is expected to place restrictions on betting advertising in English football but not an outright ban on shirt sponsorships.
LeoVegas Becomes Man City's Official Betting Partner by Nasdaq Stockholm. As a result, the last day of trading will be September 22nd. The move comes following a takeover by MGM Resorts International.