LeoVegas Group and Premier League Champions Manchester City have announced a new partnership agreement that sees LeoVegas Group named as the Club’s Official Betting Partner in Europe and Canada.
The deal will see LeoVegas create cobranded content involving both the men’s and women’s first teams while LeoVegas branding will now feature in the Etihad Stadium and on the men’s training kit sleeve for the current season.
LeoVegas Becomes Man City's Official Betting PartnerLeoVegas Becomes Man City's Official Betting Partner LeoVegas Becomes Man City's Official Betting Partner LeoVegas Becomes Man City's Official Betting Partner in English football but not an outright ban on shirt sponsorships.“LeoVegas Group is proud to be entering into this partnership with Manchester City, and excited to be able to offer our customers unique experiences with the club. Manchester City is a colossal in the sport, with the same leading mentality as LeoVegas; this collaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth.”
LeoVegas Group has also announced that its application for de-listing was approved by Nasdaq Stockholm. As a result, the last day of trading will be September 22nd. The move comes following a takeover by MGM Resorts International.
