The platform will be called BetR and is scheduled for launch over the next few monthsNews Corp Joins Consortium with Plans to Launch Australian Sports Betting Platform
The platform will be called BetR and is scheduled for launch over the next few months just in time for Australia’s horse racing season which starts at the end of August. The platform will be powered by BetMakers, an Australian wagering data and analytics company with Nevada-based Tekkorp providing the initial funding and tasked with attracting further investment.
News Corp Joins Consortium with Plans to Launch Australian Sports Betting PlatformNews Corp’s interest in the sports betting market comes as no surprise as the company looks to diversify its portfolio following the sharp decline of its print media business over the last 2-3 years.
However, the company will face stiff competition in a mature Australian sports betting market. That market is currently led by Sportsbet, which holds a 50% market share and handled $15.6 billion in wagers in 2021 alone. This means that News Corp will be targeting a market with a value of around $31.2 billion.
News Corp Joins Consortium with Plans to Launch Australian Sports Betting Platform