News Corp Joins Consortium with Plans to Launch Australian Sports Betting Platform

News Corp Joins Consortium with Plans to Launch Australian Sports Betting Platform in the Wall Street Journal, the Rupert Murdoch family-controlled News Corp (NWSA) has joined a consortium that is planning to launch a sports betting platform in Australia.
The platform will be called BetR and is scheduled for launch over the next few months

News Corp joins Tekkorp Capital, BetMakers Technology, and Matthew Tripp on the venture. Tripp is well-known for his previous work with Australian betting firms SportsBet, CrownBet, and BetEasy.

News Corp Joins Consortium with Plans to Launch Australian Sports Betting Platform News Corp Joins Consortium with Plans to Launch Australian Sports Betting Platform News Corp Joins Consortium with Plans to Launch Australian Sports Betting Platform

However, the company will face stiff competition in a mature Australian sports betting market. That market is currently led by Sportsbet, which holds a 50% market share and handled $15.6 billion in wagers in 2021 alone. This means that News Corp will be targeting a market with a value of around $31.2 billion.

News Corp Joins Consortium with Plans to Launch Australian Sports Betting Platform

Ciaran McEneaney

Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.