Although the terms of the deal have yet to be released, it’s believed that Genius Sports will have similar rights to its predecessor. This includes the distribution of sports data and live audio visual (AV) feeds to sportsbooks across the globe.
NFL Announces Sports Betting Partnership with Genius Sports GroupSpeaking of the new partnership, Kevin LaForce, Senior Vice President, Media Strategy and Business Development for the NFL said:
“We’re excited to welcome Genius Sports to the NFL family. We look forward to working with Genius as we continue to innovate and enhance NFL content on media and betting platforms.”
In the same press release, Mark Locke, CEO of Genius Sports was quoted as saying:
NFL Announces Sports Betting Partnership with Genius Sports Group“Genius is proud and delighted to partner exclusively with the NFL to establish a new era of digital fan engagement for professional sports leagues everywhere. Our technology leads the world in the convergence of official data, betting, streaming, and digital media and we are excited to bring our unique capabilities to the world’s preeminent sports league.”
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.