The National Football League (NFL) has announced a new sports betting data partnership deal with Genius Sports Group. The deal gives Genius Sports exclusive rights to sell the league’s game data to sportsbooks.
The new partnership deal came as a shock to many within the industry and sees the NFL bring the curtain down on its previous deal with Sportsradar. The sports data company, whose investors include Mark Cuban and Michael Jordan, was expected to renew its existing deal.
NFL Announces Sports Betting Partnership with Genius Sports GroupGenius Sports currently serves 500 sports organizations across 150 countries and counts BetMGM, William Hill, and FanDuel among its clients.
NFL Announces Sports Betting Partnership with Genius Sports Group, Kevin LaForce, Senior Vice President, Media Strategy and Business Development for the NFL said: NFL Announces Sports Betting Partnership with Genius Sports GroupIn the same press release, Mark Locke, CEO of Genius Sports was quoted as saying:
“Genius is proud and delighted to partner exclusively with the NFL to establish a new era of digital fan engagement for professional sports leagues everywhere. Our technology leads the world in the convergence of official data, betting, streaming, and digital media and we are excited to bring our unique capabilities to the world’s preeminent sports league.”
Sportsradar has yet to issue a statement on the loss of one of their biggest partnership deals.
