The NHL has been heavily involved in the betting industry in the United States in order to market the sport and increase its popularity. This strategy is working for the NHL, and the league’s leadership is continuing to pursue betting partnerships.
NHL Inks 10-Year Deal With SportRadar, Including Streaming RightsThe agreement between the two organizations is set to last ten years and will take NHL betting to a new level. Sportradar will be the NHL’s Official Integrity Partner in addition to its betting partnership.
Sportradar claims that its guiding principle is to provide the best betting experience for those who use its product. In terms of fan engagement, the NHL is one of the best leagues. This level of care is improving as the league’s fan base grows and it catches up to the three other major sports organizations.
NHL Inks 10-Year Deal With SportRadar, Including Streaming RightsThis will aid in the expansion of the league on a global scale. The NHL is well-known in many other countries, but this will increase interaction with the league. Sportradar will incorporate the NHL’s new Puck and Player Tracking system into its sports statistics software to provide an unrivaled data experience.
Sportradar will also be able to offer NHL live streams to betting operators in legal jurisdictions. Since 2018, live betting has grown in popularity, and watching hockey directly on a sportsbook will help increase interest in the league.
London based reporter covering all aspects of the global regulated and unregulated land-based and online gambling industry - including business news, sports-betting, casinos, poker & regulation