NHL to Receive 43,106 Shares in PointsBet as Part of New Sports Betting Partnership

NHL to Receive 43,106 Shares in PointsBet as Part of New Sports Betting Partnership

PointsBet and the National Hockey League (NHL) have announced a multi-year marketing and sports betting partnership. The deal see the Australian online bookmaker join MGM Resorts International, FanDuel, and William Hill as the league's official sports betting partners. 

by - Wednesday, February 10th, 2021 2:20

NHL
NHL to Receive 43,106 Shares in PointsBet as Part of New Sports Betting Partnership NHL to Receive 43,106 Shares in PointsBet as Part of New Sports Betting Partnership

These opportunities include the integration of PointsBet odds and data into pregame, in-game, and postgame broadcasting. Data that both the NHL and NBC Sports have already started to use for the 2020/21 NHL season.

NHL to Receive 43,106 Shares in PointsBet as Part of New Sports Betting Partnership

In a statement released on the NHL’s website, Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President said:

NHL to Receive 43,106 Shares in PointsBet as Part of New Sports Betting Partnership NHL to Receive 43,106 Shares in PointsBet as Part of New Sports Betting Partnership

“We are excited to further elevate fan engagement via offering the most markets in the world for each NHL game, including our exclusive PointsBetting product, and enhance TV and digital integrations with mutual partners like NBC Sports.”

The partnership sees PointsBet further strengthen its presence in the United States and comes not long after NBC secured a 4.9% stake in the bookmaker in a deal worth a reported $540 million.

At the time of writing, PointsBet is up 4.83% on the Australian Securities Exchange (ASX) trading at AU$16.70.

 

Image credit: David / CC BY 2.0

Ciaran McEneaney

Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.

NHL to Receive 43,106 Shares in PointsBet as Part of New Sports Betting Partnership