The agreement will allow PointsBet to use the NHL logo and branded content across its markets in both the USA and Australia while also providing promotional opportunities.
These opportunities include the integration of PointsBet odds and data into pregame, in-game, and postgame broadcasting. Data that both the NHL and NBC Sports have already started to use for the 2020/21 NHL season.
NHL to Receive 43,106 Shares in PointsBet as Part of New Sports Betting PartnershipIn a statement released on the NHL’s website, Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President said:
“As the sports betting landscape evolves at a rapid pace, we continue to develop unique, strategic alliances within the sports gaming industry. Our partnership with PointsBet brings to life our collaboration with our valued media partners and we look forward to enhancing our fan engagement opportunities in concert with both PointsBet and NBC. We are proud to welcome PointsBet to the NHL family.”
Speaking of the partnership, Johnny Aitken, chief executive of PointsBet USA, said:
NHL to Receive 43,106 Shares in PointsBet as Part of New Sports Betting Partnership NHL to Receive 43,106 Shares in PointsBet as Part of New Sports Betting Partnership in a deal worth a reported $540 million.At the time of writing, PointsBet is up 4.83% on the Australian Securities Exchange (ASX) trading at AU$16.70.
NHL to Receive 43,106 Shares in PointsBet as Part of New Sports Betting PartnershipImage credit: David / CC BY 2.0
