New Jersey Attorney General Introduces New Best Practices for Gambling Advertising

NJ set to appoint a responsible gaming coordinator

New Jersey Attorney General Introduces New Best Practices for Gambling Advertising - Friday, April 21st, 2023 8:38

New Jersey Casinos

The New Jersey Attorney General’s Office has announced new rules and best practices that will place strict limitations on gambling advertising in the Garden state.

As part of the new regulations, New Jersey’s Attorney General will create “a new position dedicated to responsible gambling” and implement new advertising standards across the online casinos and sports-betting industry.

New Jersey Attorney General Introduces New Best Practices for Gambling Advertising

Speaking of the new best practices, Attorney General Mathew J. Platkin said:

New Jersey Attorney General Introduces New Best Practices for Gambling Advertising

The announcement of the new rules and best practices comes as lawmakers discuss bills to regulate the industry. One piece of legislation currently up for discussion would prohibit the promotion of sports betting at public colleges and universities. Another bill proposes that gambling addiction be included in high schools’ health curriculum.

David Rebuck, director of the New Jersey Division of Gaming Enforcement said of the announcement:

“In the face of that boom, we have a duty to protect the public from advertising that could be misleading or harmful. And for those in the grip of gambling addiction, we need to offer as many exit ramps from their condition as possible.”

New best practices highlights

  • The appointment of a responsible gaming coordinator that would report directly to the gaming enforcement director.
  • Gambling ads must not appear in locations where they may might entice under 21s to gamble.
  • 1-800-GAMBLER must appear prominently in all ads.
  • No “guaranteed wins” or “risk-free bets” allowed unless customer fully compensated for the money they lose.
  • Wagering requirements must be clearly explained.
  • Customers must have simple and quick option to opt out of direct advertising.

Felicia Grondin, executive director of the Council on Compulsive Gambling of New Jersey said of the new rules:

“The increase of online gambling opportunities, access and the amount of advertising has put many more people in New Jersey at risk for problem gambling. These measures will help enforce and expand responsible gaming, and will be bolstered with the establishment of a responsible gaming coordinator.”

New Jersey Attorney General Introduces New Best Practices for Gambling Advertising. The report also shows a 41% year-on-year increase in sports betting revenues.

Jenny Tang
New Jersey Attorney General Introduces New Best Practices for Gambling Advertising
New Jersey Attorney General Introduces New Best Practices for Gambling Advertising