New York Gaming Commission Considers Tough New Restrictions on Sports Betting Ads

Terms such as 'Free' and 'Risk-free' could be banned

by - Monday, February 27th, 2023 4:38

New York Sports Betting

New York’s Gaming Commission will review rules regarding online sports betting promotions and ads with new restrictions potentially in place by today.

New York Gaming Commission Considers Tough New Restrictions on Sports Betting Ads New York Gaming Commission Considers Tough New Restrictions on Sports Betting Ads companies from using cartoons in their ads while ads featuring “entertainers or music that appeal primarily to” a younger age group will also be banned. The rules also propose a complete ban on sports betting advertising in higher education environments such as college campuses and sports grounds. Ads could also be banned from any college media outlets.

In his memo, Burns noted:

“Elements of the proposal are derived from the American Gaming Association’s Responsible Marketing Code for Sports Wagering, which is a private trade association’s voluntary self-regulation code, and sports wagering advertising regulations from other states, such as Arizona, Massachusetts, Ohio, and Virginia.”

The proposed rules also look to push sports betting companies to take a more responsible to the promotion of gambling. This would include a ban on the use of certain terms such as “free,” “cost-free,” or “free of risk” in any promotions. This is similar to rules in place in Ohio where, earlier this year, the Ohio Casino Control Commission approved a fine of $250,000 for Barstool Sports following the promotion of its sportsbook at a college event.

New York Gaming Commission Considers Tough New Restrictions on Sports Betting Ads New York Gaming Commission Considers Tough New Restrictions on Sports Betting Ads
Jenny Tang

An experienced iGaming commentator and analyst based in New York City - Jenny reports on regulation and gambling industry news and events.