Flutter Entertainment-owned Paddy Power will no longer refer to betting as ‘risk-free’ in any of its marketing and promotional material.
The British Advertising Standards Authority (ASA) said that it had received a complaint about the use of the term by the UK licensed casino and bookmaker. The complaint related to an online promotional campaign run by ‘The Sun’ newspaper where players were offered a ‘£20 risk free first bet’ at Paddy Power. The offer would see a stake returned on a player’s first bet if they lost.
Paddy Power Called Out for Using Harmful Language in Gambling Ads Paddy Power Called Out for Using Harmful Language in Gambling Ads Paddy Power Called Out for Using Harmful Language in Gambling AdsA spokesperson for Paddy Power told the Business Post that the company had no comment on the ASA case. However, she did note that there were no restrictions on the use of the term ‘risk-free’ in promotions in Ireland and that the company had already intended to remove it in the near future.
Flutter’s planned move is believed to be in response to wider restrictions on gambling that could see advertising prohibited in Ireland. The Irish government has recently announced the establishment of a regulator and new laws that will ban free bets and place tight restrictions on promotions.
Paddy Power Called Out for Using Harmful Language in Gambling Ads.
Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.