The Advertising Standards Authority (ASA) has sanctioned Paddy Power for broadcasting a radio ad that was found to be misleading.
Flutter Entertainment-owned Paddy Power ran the ad in December of 2021 outlining a free bet offer related to the company’s ‘Bet Builder’ product. As with all ads of this nature a voiceover at the end stipulated the terms and conditions of the offer. These included minimum odds of 1/5 per leg, a minimum of four legs, an exclusion of enhanced match odds, and a maximum free bet of £10 per day.
However, the ASA received a complaint that that these terms and conditions were relayed too quickly and at too low a volume. According to the complainant, they were unable to understand what was being said.
Paddy Power Sanctioned by ASA for Misleading Radio Ad with Unintelligible Terms and Conditions Paddy Power Sanctioned by ASA for Misleading Radio Ad with Unintelligible Terms and Conditions Paddy Power Sanctioned by ASA for Misleading Radio Ad with Unintelligible Terms and Conditions, the ASA said:“We considered that information about the offer applying to selected online bets was material information that consumers required in order to make an informed decision. These therefore must be presented to listeners in a clear and intelligible manner.
Because those conditions had not been presented in a clear and intelligible manner, we concluded that the ad was misleading.”
