In a statement, the ASA said:
“We considered that information about the offer applying to selected online bets was material information that consumers required in order to make an informed decision. These therefore must be presented to listeners in a clear and intelligible manner.
Because those conditions had not been presented in a clear and intelligible manner, we concluded that the ad was misleading.”
Ciaran McEneaney
Paddy Power Sanctioned by ASA for Misleading Radio Ad with Unintelligible Terms and Conditions