Australian online bookmaker PointsBet has announced that its subsidiary, Premier Turf Club (BetPTC) has signed a deal with 1/ST Technology, a division of The Stronach Group, a North American thoroughbred horse racing company.
ADW product expected to launch in early 2023
The deal will see the company launch a fully integrated Advance-deposit Wagering (ADW) horse racing service for all PointsBet customers across the United States.
PointsBet to Launch ADW Horse Betting Across USA Following Deal With 1/ST Technology“Today marks a pivotal moment in the evolution of our US expansion strategy. Horse racing has a unique role to play alongside sports betting in the United States, and despite already generating over US$6.5 billion per annum in industry online handle, we consider it an attractive category on the cusp of further expansion on the back of the ongoing shift from brick and mortar to digital.
With PointsBet’s mature market Australian racing expertise, and now a strategic partner in 1/ST TECHNOLOGY that provides us with a market leading portfolio of racing products and services, we can introduce new and existing customers to a dynamic and interactive PointsBet branded horse betting experience. This will be supported through cost effective offers and marketing, along with the utilisation of our extensive US sports betting database.”
As part of the agreement, 1/ST TECHNOLOGY will provide horse racing betting products and content solutions which will be fully integrated within the PointsBet sportsbook app. This will be available in all states where PointsBet is licensed to operate. PointsBet has also revealed that it will launch a separate stand-alone ADW app in eligible states where the company does not currently offer sports betting.
PointsBet’s new horse racing wagering service including the standalone app is expected to launch in early 2023.
Paul Williams, Chief Executive Officer, 1/ST TECHNOLOGY, said of the deal:
PointsBet to Launch ADW Horse Betting Across USA Following Deal With 1/ST Technology PointsBet to Launch ADW Horse Betting Across USA Following Deal With 1/ST Technology PointsBet to Launch ADW Horse Betting Across USA Following Deal With 1/ST Technology